NHL Loyalty Contest and Promotion | Sobeys & Safeway

Safeway(west) and Sobeys(east) are the official grocers of the NHL here in Canada and because of that they have a unique opportunity to offer customers a chance to experience a hockey game with their favourite team.

In the west we targeted 3 cities to win tickets to see their home-team at a game, Calgary, Edmonton and Winnipeg. We also identified shoppers that fell outside of these locations and instead served them up a chance to win free groceries for a season. When it came to the east, we had one city represented, Toronto. The goal was similar, to get our shoppers pumped for the chance to win big. Oh, there was a kicker, we needed them to sign up for a Scene+ loyalty program in order to enter the contest.