Make it a Nagano Night | Sobeys & Safeway

Steak for an anniversary, sliders for game night. We associate certain occasions with certain cuts of meat. But what about pork? We needed to get our customers thinking of pork as a high quality meat and start considering it for more than just a weekly meal option.

Our rich, moody, vibrant, aspirational yet attainable photography was paired with our idea construct, simple brand typography and colour palette to create collateral at all customer touchpounts. To name a few, in-store POS, Social both paid and organic as well as paper and digital flyers.