Craftsman Campaign | Egg Farmers of Canada
In the past, Egg farming was seen as a mechanized factory-like form of food production. It wasn’t widely perceived as the labour of love that it actually is.
We showcased egg farmers as craftsmen - artists who are incredibly dedicated to and passionate about, their craft of producing quality, nutritious eggs. Using beautiful photography and cinematography, we showed egg farmers in a new light that is both unexpected and beautiful.
This campaign lived in 3 distinct 6-second preroll ads, digital displays, social posts and a 30sec sponsored post in Instagram and Facebook.
3 distinct 6-second preroll:
Sponsored social post examples:
